What, after all, is in a name? If you ask any pet owner or parent what goes into picking a name, you’re sure to get a variety of responses, ranging from pre-selection of names to incorporating shared ideas amongst owners/parents or the tried and true approach of choosing a name solely on whimsy. Some individuals give their automobiles names, while others give their favorite piece of sports equipment a moniker. Names have a significant impact on how we perceive, evaluate, and remember things.

Thus, it would seem obvious that someone choosing a domain name for their web-based company or blog, something that may be viewed by thousands of people, would exercise extreme caution. When you consider that millions of domain names have already been picked and are in use for similar or related websites, it gets pretty hard – how do you make this most critical of decisions?

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Unlike naming a pet or a beloved golf club, naming a web domain follows certain useful rules. There are a few small, yet critical points to consider while selecting a domain name. Continue reading to see how you may make this procedure much simpler for yourself.

A Strong Domain Name Is A Critical Component Of Any Website

This is the term that people will use to identify your site, find it, and discuss it, not to mention the term that others will use to search for you. A well-chosen domain name will aid in the development and establishment of your site’s brand, and recognition in a crowded landscape will always benefit you and your business.

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Because humans can and do discern word meanings better than computers or search engines can or do (now), avoid selecting a string of words that may be perceived as ambiguous by a search engine. While a person could understand “The Business of Baking” as a cookery or food-related website, a search engine might read it as being about both baking and business.

Another Option Is To Use A Domain Naming Service

There are several services available, and for a price, they may aid you in identifying a wonderful domain name by generating as many alternatives as possible that are related to your original concept. Additionally, there are software applications and search engines available that provide a less intensive version of the services offered by a domain naming business.

A visual thesaurus or visual dictionary is another source of inspiration. These two tools are quite useful for selecting names and phrases, as well as for locating synonyms, similar terms, and pictures. While some of these services are available for free online, others need membership and a nominal price to access.

Applying some of the language design principles might be beneficial – be precise in your meaning, utilize suitable metaphors, and make each component count. Maintain simple consonant groupings and do not alter the natural syllabic emphasis.